How we go together
HAVE A LOOK AT MY SERVICES
the on-Brand Strategy
LET’S OVERSEE AND STRATEGIZE THE ENTIRE VISION FOR EVERYTHING THE BRAND PUTS OUT.
A custom strategy doc can include:
Brand story & Foundations
We define the brand story, the problems, and the goals. Then we dive into the brand’s foundation: mission, vision, purpose, niche statement, and values.
Brand Messaging Guidelines
We define the personality, the tone of voice, the words to use, the words to avoid, and the messaging pillars.
competitor analysis & standing out
Learn the ins and outs of how the competition works and identify possible opportunities where the client can outperform them.
Target Audience Insights
We go beyond the demographics and psychographics, and we look into the themes in their perception of the brand, common objections and how to respond to them.
Buyer Psychology journey
We’ll assess their awareness level, where they are, and the messaging angle to use for each.
Email automation strategy
We strategize emails for sequences such as the welcome sequence, abandoned cart sequences, and thank-you emails for purchases/inquiries.
email marketing foundations
We define the lead magnet, sending cadence, content pillars, and CTA recommendations.
Social Media Marketing Foundations
We point out the factors to consider when creating content. Then, we define the funnel, content strategies, ideas, and cadence, buying behavior, KPIs, keywords, and CTAs. Plus, we include a map to better visualize the strategy.
the Brand campaign
THE BLUEPRINT THAT CONNECTS HIGH-LEVEL BRAND GOALS TO CREATIVE EXECUTION AND MEDIA DISTRIBUTION.
A custom brand campaign doc can include:
The big picture
We highlight the campaign vision, the goals, and key milestones. Then we define the campaign’s central creative hook, core narrative, and emotional value proposition.
the market context
We outline relevant industry trends, gaps in competitor positioning, and current market opportunities.
the messaging
We’ll establish core messaging pillars that align brand benefits with specific audience needs at each awareness stage.
the execution strategy
We’ll specify the channels the campaign will be on to optimize reach.
the assets checklist
The deliverables for this campaign. May include video, display, social, and print formats.
the art direction
The proposed graphic line, design style, campaign shooting location ideas, photography/video style, props, and shot list.
the timeline
We’ll outline the execution stages: pre-launch teasing, primary launch, sustainment, and retargeting.
email marketing
NURTURING AND SELLING TO THEIR WARMEST LEADS.
The email marketing service can include:
Ideating
We review the brand’s email marketing strategy, past email analytics, customer behavior, and business goals to generate ideas for the next emails.
Copywriting
A Google Doc outlining the content for every email from copy to design notes.
design
Using brand guidelines and past email analytics, we’ll deliver on-brand designs for clients. You can choose for me to design these in Canva/Illustrator or create them directly on the email marketing platform they use.
